Irene Bilton - Soulcraeft

Irene was in need of a brand refresh after serving for years under the name White Rose Wellness. Irene is gifted psychic medium as well as bodywork practitioner offering reiki, massage and acupressure. Irene wanted to dive deeper into her mediumship work and felt she had outgrown White Rose Wellness and was ready for a fresh new look and focus.

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  • Inspired by her Scandanavian roots, Irene want to encompass all her lineage and passions into one icon. To make a shift the new icon is inspired by the white rose of her previous brand but going deeper into the spirals of spirituality and ethereal realms and energy.

  • Irene has already put years into her website and was familiar with the platform. Rather than moving all the content to a new unfamiliar platform, we brought the brand to life on the old site so Irene could manage it.